‘Drive like a Texan’ encourages safe behavior while driving
AUSTIN – People in Texas take pride in who they are. From holding the door open for a stranger to lending a helping hand to a neighbor, being a Texan is a way of life. But too many times, drivers leave that Lone Star spirit behind when they get on the road, which can often result in preventable crashes.
To promote the Texas spirit on the road, the Texas Department of Transportation (TxDOT) is launching a new safety initiative called “Drive Like a Texan.” This initiative captures the pride, camaraderie, and responsibility that come with being a Texan. By encouraging drivers to embody these values every day, we can make Texas roads safer for everyone.
“We want a fresh, heartfelt approach to how we talk about road safety. It doesn’t matter how long you’ve lived here, or where you’re from. All that really matters is that you embrace those values that represent the best of Texas,” said TxDOT Deputy Executive Director Brandye Hendrickson. “The message is simple: take pride in how we treat each other on and off the road.”
In 2023, the number of fatalities from traffic crashes decreased compared to 2022; however, an average of 12 people still die every day on Texas roadways. It will take everyone’s cooperation to make a difference. The “Drive like a Texan” initiative introduces a new unifying message aimed at saving lives when practiced by all. It serves as a reminder of our identity as Texans, how we treat each other, and the common values we share.
The “Drive Like a Texan” campaign will be featured on television, social media, websites, and billboards across Texas starting this winter. It will kick off at the Trail of Lights in Austin, with additional “Drive Like a Texan” stops planned at holiday light shows throughout the state.
Whether it’s letting someone merge with a friendly wave, slowing down in busy areas, or simply practicing patience, this campaign encourages everyone to embody the true Texan spirit. Drive like a Texan—kind, courteous, and safe.
